Neither Vuori nor Alo Yoga has managed to topple market leader Lululemon from its perch, but both brands are climbing and have taken share. They must contend not just with Lululemon’s primacy, but also each other: More than half of Vuori’s customers also shop at Lululemon, while 12% also shop at Alo Yoga, according to research from Telsey Advisory Group.
“That said, both Alo Yoga and Vuori have appropriately positioned themselves in the market in a way that differentiates them from longstanding, powerhouse brand, Lululemon,” Dana Telsey said in emailed comments.
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