Retailers are preparing for what they hope will be yet another record-setting global shopping spree on Black Friday, the fourth Friday of November, which this year is Nov. 24.
But Dana Telsey, CEO of Telsey Advisory Group, said Black Friday itself will not be as important this year. With Christmas falling on a Monday, the “procrastination factor (is) even greater because shoppers can wait until Saturday or Sunday” before Christmas to get gifts, she said this week.
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