In its latest bid to be seen as an affordable fashion destination, Walmart is hitting the road to prove that it has more to offer beyond household essentials and grocery staples.
“Fashion basics — they’re not trying to get too far afield, but be on trend,” said Joe Feldman, senior managing director at Telsey Advisory Group. “You don’t want to go too fashion-forward where you end up having to regularly mark down goods because it’s hit or miss, versus having slightly more stylish silhouettes for jeans or T-shirts or whatever it may be.”
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