In February 2020, Under Armour set up a special team built around a core of about a dozen people called “Project Buffalo.”.
The regional nature of the pandemic’s spread adds further complications and risks. In Under Armour’s case, things could have been worse. Telsey Advisory Group analysts noted that “Under Armour’s Vietnam exposure is skewed to the north, limiting exposure to the manufacturing shutdown, and its manufacturing partners are currently all operational.”
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