Wayfair sees a chance to make a pivotal move. The furniture and home goods retailer plans to open three stores in Massachusetts next year. Chief Marketing Officer Bob Sherwin said low rents were a draw. But the need to have customers touch and feel its products and a desire to raise brand awareness also factored into the equation.
Earlier this month, Telsey Advisory Group CEO and Chief Research Officer Dana Telsey attended a conference in Las Vegas put on by ICSC, a retail real estate industry trade group. The event brings together brokers, landlords and tenants. The tone was upbeat and optimistic, Telsey said, and conversations centered around online brands plotting store growth into 2022 and traditional retailers experimenting with new locations.
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