Kroger raises lower end of annual sales forecast as cheap groceries lure shoppers

Reuters

Kroger (KR) raised the lower end of its annual sales forecast after topping quarterly results on Thursday, as its efforts to offer freshly sourced groceries at lower prices helped draw customers looking to stretch their dollars.

“Regardless of where the consumer fits in the income spectrum, they are trying to… save some money,” Telsey Advisory Group analyst Joseph Feldman said.

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