Kohl’s s thinking small to rev up its sales. The retailer is opening Babies R Us shops in its existing stores across the country starting this week, and plans to have 200 by the end of September. The shops will carry a variety of baby merchandise that the company has not offered before, including shampoo, strollers and car seats. Kohl’s previously sold only baby clothing.
Similar to other retailers, Kohl’s has contended with shoppers who are putting off discretionary purchases while spending more on everyday expenses such as groceries and housing. Yet, Kohl’s challenges go beyond that, according to Dana Telsey, CEO and chief research officer of Telsey Advisory Group. She said it needs to sharpen its merchandise to grab the attention of new and existing customers.
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