Retailers are getting an early jump on the holiday season, with many already displaying Halloween merchandise in July. Joe Feldman, Telsey Advisory Group senior retail analyst joins Asking for a Trend to offer his insights into this development.
Feldman suggests that this early rollout of seasonal goods may be a strategy for retailers to maximize “as long a cycle as they can on seasonal trends.” With consumers currently hesitant to spend on discretionary items, this approach might encourage more purchases, as many discretionary buys occur during these seasonal holiday periods..
To view the full video, please click on the following link:
Visit Content