Shoppers are making a list — and checking it twice for the best possible deals. On Cyber Monday, consumers spent $12.4 billion online, up 9.6% compared to last year, per Adobe Analytics’ data on e-commerce. As people looked to cash in last-minute deals between 10 p.m. and 11 p.m. ET, $15.7 million was spent every minute.
Now all eyes are on the next 32-day period, as Christmas lands on a Monday this year. This historically has meant “a deeper lull” between Thanksgiving and Christmas and “more last-minute shopping given a full weekend before December 25,” Dana Telsey, CEO of Telsey Advisory Group, said in a note to clients.
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