Chico’s own efforts to improve, including the fit and quality of its garments, were gaining traction this year just as consumers pulled out their wallets to refresh their closets. That led to a first quarter performance that was a pleasant surprise to many analysts.
The retailer “appears to be benefiting from a return to occasion and workwear at a time when management has been working over the past several years to improve the merchandising at Chico’s and WH/BM, allowing the brands to stand ready for a resurgence of customer interest,” Telsey Advisory Group CEO Dana Telsey said in emailed comments.
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