Adidas confirms 2024 outlook, Yeezy hurts Q2 North American sales

Reuters

Adidas confirmed its full-year guidance and forecast-beating second quarter results on Wednesday, though it said revenue in North America fell due to remaining stock from former designer partner rapper Ye’s Yeezy line.

The rise in growth from the previous quarter in footwear and apparel as well as performance products indicates that momentum is spreading to other parts of the business from Adidas’ classic shoe lines, said Cristina Fernandez, analyst at Telsey Advisory Group.

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